We believe periods shouldn't be a barrier to sport and yet the facts, particularly surrounding young girls participation in sport, are alarming. We are committed to ensuring the barriers involving menstruation and sport are removed and we are proud to work with a number of organisations to #tackleperiods in sport.
Whether your team-mates are depending on you for a match, you have a race booked that just happens to be at ‘that time of the month’ or you’ve got a regular training session that you just can’t miss, periods can get in the way of staying fit and active. Not with WUKA!
#TackleAnything is WUKA’s campaign supporting women, girls and sportspeople with periods- discover our partnerships, products and inspiration on how to stay active and motivation whilst on your period.
We are thrilled to partner with Inspire Girls Football Academy to support their amazing mission of empowering young female footballers! Along with providing period wear for the players, we’re joining forces to inspire, develop and empower the next generation of leaders, both on and off the pitch. By breaking down barriers and tackling period stigma head-on, we’re enabling young footballers to play with confidence and reach their full potential without being held back by their periods. This collaboration is about empowering players and making conversations around period care a vital part of the game. Let’s create a future where every player feels fearless and supported, both on and off the pitch!
A non-profit dedicated to diversifying aquatics through education, advocacy, support, and research. They address barriers limiting African, Caribbean, and Asian communities from engaging in aquatics, partnering with institutions to tackle diversity, inclusion, participation, and representation. They ensure equal access, inclusion, and a safe, quality experience in and around the water for these communities.
This is the first partnership of it's kind in Scotland tackling prevailing taboos around menstrual health and lack of education provided to athletes.
“We have 30,000 members, of which 84% are female. This is not just about performance level gymnasts, it is about judges, coaches, volunteers, team managers, and staff members. We are committed to inclusion, eradicating stigma, and providing essential education on pelvic floor health” says Wendy Purdie Programme Lead at Scottish Gymnastics.
WUKA are proud to be renewing our partnership with Welsh Rugby Union (WRU) Women's Team for a further two years. It’s been incredible to hear the positive impacts that wearing WUKA period panties has had on the team’s confidence and performance during training and matches. It means so much that our period wear is able to have such an impact on a national sports team.
We are delighted to support the incredible women’s team at our local Watford FC! As well as providing period wear for the team, we’re engaging with the local community to help tackle period poverty. It’s been so exciting to see WUKA representing even the men’s matches to 22,000 fans! Normalising a period wear company sponsor at men’s matches is what we want to see more of. There are plenty of dads out there with teenage daughters, who love our products as well as men whose partners have periods, so why only speak to women?
When Hatfield Swim Club reached out to us, it was a no-brainer to support them! They are a stone’s throw from WUKA HQ, and one of the only SwimMark accredited high-performance clubs, training in a 25-metre pool, producing National, International and Olympic medalists. As part of the partnership Ruby our founder has a year’s swim membership!
We’re excited to be partnering with Titan’s Wheelchair Basketball, with a range of teams and players from international and paralympic athletes to juniors. We’re kicking off our partnership with 4 incredible women ambassadors: Alice, Beth, Freya and Louise. From August 2023-August 2024 we’ll have a partnership with the full team in time for their new season supplying our WUKA Flex Detachable Bikini period underwear, making it as easy as possible to have a comfortable period as an athlete in a wheelchair.
Ruby’s Story:
“When I used to play sports quite a lot of the time the menstrual product used to fall off and cause huge embarrassment, and it stopped girls from going to school and playing sports at all - and that still happens in at a different level in the UK, when the menstrual product gets seen - like the tampon string is hanging or someone notices a bulky pad. There is still a huge stigma that menstrual products should be hidden and not seen - and we want to change this, we want people to feel comfortable playing sports - whether at school or for their country”
Need some extra inspiration? We’ve created the WUKA #TACKLEANYTHING Spotify playlist! With some of the most uplifting, motivating tunes to give you that extra boost needed to #TackleAnything ❤️
TAX OFF, GAME ON
It’s time for the UK government to remove the VAT on period sportswear and help remove the financial, emotional and social barriers that this tax imposes on women and girls.
