The World’s First Period Advent Calendar: Because Periods Don’t Take December Off

“We’ve got advent calendars for everything… except the thing 15 million people experience.”

This Christmas, WUKA is making room under the tree for something that actually matters: your period. The UK’s leading period wear brand has just launched the world’s first Period Advent Calendar, a revolutionary, stigma-smashing, comfort-filled box of joy designed to break taboos, spark conversations, and support every menstruator through the festive season.

Founder and CEO Ruby Raut puts it perfectly:

“We have advent calendars of rubber ducks and for dogs, for hot sauces, for just about everything you can think of. But nothing for the one thing 15 million people experience: their period.
 The Period Positive Advent Calendar is more than just a box of gifts; it’s an act of radical self-care and a powerful statement that periods deserve to be visible, acknowledged, and supported - especially during the festive season.”

Because while everyone else is unboxing eye creams and glittery lip balms, 3.75 million people in the UK will be on their period during Christmas week. (Yes, we did the maths.)

The world's first period positive advent calendar

🩸 Period Maths:

  • Total menstruating population (UK): ~15 million

  • Average cycle length: 28 days

  • Average period length: 5 days
     That means around 17.9% of people are menstruating at any given time, roughly 2.7 million people per day, and around 3.75 million over the course of a week.

The message is simple: Periods don’t take December off.

12 Days of Christmas with WUKA: Periods, Sorted

From daily comfort to swim-ready confidence, the WUKA Period Advent Calendar is designed to support your full lifestyle, because period care is self-care. Inside, you’ll find 12 thoughtful, high-quality essentials worth £180, curated for practicality, comfort and a little festive magic.

What’s inside?

It’s a 12-day countdown to comfort, confidence, and care,  not just another calendar full of trinkets you’ll forget by New Year’s Eve.

Why a Period Advent Calendar Is Exactly What 2025 Needs

Because periods don’t take Christmas off.

We all know the holidays don’t come with a pause button, and neither do our periods.
 While the world gears up for parties and presents, millions of people are still managing cramps, moods, and heavy flow days. The Period Advent Calendar is here to make that reality a little more comfortable. It’s not about adding more sparkle; it’s about offering genuine care when it’s needed most.

Because we still don’t talk about periods enough

It’s 2025, and yet “period” is still a word that makes some people lower their voices.
 We celebrate everything else, skincare, chocolate, even hot sauce, but often ignore the one thing that half the population experiences every month.
 This calendar is a small but meaningful way to help normalise the conversation. Periods aren’t something to hide; they’re something to support.

Because self-care should include cycle care

Self-care is more than candles and face masks, it’s also about understanding and looking after your body.


 The Period Advent Calendar includes practical essentials like comfortable underwear, soothing heat patches, and hormone-supporting gummies, because real self-care meets you where you are in your cycle.

Hand opening the WUKA Period Positive Advent Calendar revealing sustainable seamless midi brief period pants gift

Because it’s time to rethink what’s worth celebrating

Advent calendars are about counting down to something joyful - so why not celebrate something that’s part of real life?
 This isn’t about glamorising periods, but about recognising them, and giving your body the attention and comfort it deserves. It’s a new kind of countdown: one that celebrates you.

Because period care is personal care

For too long, period care has been treated as something separate from well-being. But your flow, your hormones, your comfort - they’re all part of the same picture.
 This calendar is a reminder that caring for yourself means caring for every part of yourself. It’s thoughtful, practical, and designed to help you feel supported - not just during your period, but every day of the month.

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